Pizzana is a renowned pizzeria that blends authentic Italian flavors with a modern dining experience. Known for its artisanal Neapolitan pizzas, Pizzana combines high-quality ingredients with traditional techniques to create a unique and unforgettable taste.
At 9-birds, we crafted a comprehensive 360 marketing plan for Pizzana, designed to establish their relevance and elevate their imagery in a young, crowded market. Our team established an updated brand voice and implemented this new imagery and voice across all channels, including Google platforms, to maintain brand consistency. Additionally, we were in charge of content creation, conducting monthly shoots tailored for web and other platforms.
360 marketing is a comprehensive approach that encompasses various strategies to ensure a cohesive and impactful brand presence across all channels. It includes email marketing to directly engage with customers, a robust social media strategy to build and maintain an online community, SEO optimization to enhance search engine visibility, and high-quality photo and video production to create visually compelling content. This holistic approach ensures that all marketing efforts work together seamlessly to maximize reach and effectiveness.