Convi: Elevating the Convenience Store with Style and Substance.
Project
details
Convi isn’t trying to be loud. It’s not trying to be everything to everyone. It’s trying to feel right—to be a space where the fluorescent hum of a typical convenience store is replaced with something warmer, something closer to home.
The corner store has always been more than just a place to grab a drink or a snack; it’s a quiet constant in the daily rhythm of a neighborhood. But what happens when you reimagine that space? When you treat it not as an afterthought, but as a cultural fixture—where design, curation, and intention meet convenience?
A neighborhood favorite, invisible to new customers.
Convi's regulars love it. Reaching the next wave meant showing the place, the people, and the food online.
Brand identity — we built the brand from zero, a look as fresh as the menu, so a corner store reads as a destination instead of a pit stop.
Social content — we run posts that turn scrollers into walk-ins, showing the place, the people, and the food the way regulars already know it.
Local reach — we target the surrounding blocks, so the people most likely to walk in are the ones who see it.
How do you brand a corner store so it becomes a staple, not just a stop? How do you create something that feels timeless but not stale, modern but not fleeting? In a world dominated by chain convenience stores, the challenge wasn’t just about looking different—it was about feeling different. It was about turning an ordinary transaction into something memorable, something people would talk about, something they’d return to not out of necessity, but by choice.
At its core, the challenge wasn’t just about products on shelves—it was about building an emotional connection in the smallest, most overlooked moments.
To make Convi feel like part of the neighborhood fabric—a space that feels considered, cared for, and familiar. The goal wasn’t just to design a store, but to craft an identity: something that could live on tote bags, on signage, on menus—and in people’s minds.
We wanted to strip away the sterile anonymity of convenience chains and replace it with warmth, personality, and quiet confidence. A store that doesn’t just serve, but belongs.
Through thoughtful branding, curated visual identity, and a deep respect for the neighborhoods Convi calls home, we built something that felt less like a store and more like a story. The colors, the typeface, the way light hits a product display—all of it works together to create a sense of place.
Early visitors didn’t just come in and leave—they lingered. They asked questions. They came back.
Convi isn’t a flashy concept—it’s an essential one. A small corner of the neighborhood where people feel connected, where design doesn’t overwhelm but enhances, and where the simple act of picking up a coffee or a breakfast sandwich feels just a little more human.
This wasn’t about creating the new 7-Eleven. It was about building what a corner store could be, if you start from a place of care, curiosity, and intention.
+67%
New customers
2.7×
Instagram reach
110+
Assets shipped
Our Digital Marketing Services
9 Birds Creative, is a Los Angeles-based agency delivering specialized services in Content Creation, Web Design, Brand Strategy, and Digital Marketing for startups, hospitality, food & beverage, and fashion brands. Our dedicated team of creatives, developers, producers, and strategists combines innovative design with data-driven insights to craft powerful visual identities and unforgettable digital experiences.
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